{"product_id":"the-impact-of-digitalization-on-luis-matosas-lzepez-9781837536870","title":"The Impact of Digitalization on Current Marketing Strategies","description":"\u003cp\u003eDigitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Impact of Digitalization on Current Marketing Strategies\u003c\/em\u003e is the first volume in the \u003cem\u003eMarketing and Technology: New Horizons and Challenges\u003c\/em\u003e series. This publishes cutting-edge, high-quality, and original contributions that present results, theories, concepts, models, and applications of the latest technologies throughout the marketing domain.\u003c\/p\u003e \u003cp\u003eSubjects covered in this volume include the rise of social media as a marketing tool, customization of the online user experience, pricing strategies in the digitalization era, privacy and ethical considerations in the digital setting, the use of CRM solutions for customer-centric strategies, the importance of corporate digital responsibility, the role of social media influencers, or the use of AI and chatbots to interact with customers.\u003c\/p\u003e \u003cp\u003eSeries editor Luis Matosas-L?pez provides multidisciplinary references for researchers, instructors, and professionals interested in the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Luis Matosas-López\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1837536872\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781837536870\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Luis Matosas-López","offers":[{"title":"Hardcover","offer_id":46217119367423,"sku":"9781837536870","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f9af96d1-4c7a-4ed6-bddc-b88992c354c5.jpg?v=1728514338","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-impact-of-digitalization-on-luis-matosas-lzepez-9781837536870","provider":"WR Book House","version":"1.0","type":"link"}