{"product_id":"the-impact-of-the-general-bernd-skiera-9783982417349","title":"The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market","description":"\u003cp\u003e\u003cstrong\u003eWhat will you learn from this book?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.\u003c\/li\u003e\n\u003cli\u003eHow advertisers and publishers leverage users' personal data to pursue their goals.\u003c\/li\u003e\n\u003cli\u003eWhich aspects of the GDPR are most relevant for advertisers, publishers and users.\u003c\/li\u003e\n\u003cli\u003eHow complex it is to go through the process of obtaining user permission for personal data processing, and how IAB's Transparency and Consent Framework (TCF) intends to help.\u003c\/li\u003e\n\u003cli\u003eHow many firms a publisher provides with access to its users' data, and how long it takes a user to respond to all permission requests.\u003c\/li\u003e\n\u003cli\u003eWhich developments are taking place with regard to personal data processing, among players in the online advertising industry, as well as among regulators and consumer protection agencies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho should read this book?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAnyone interested in learning how and why the online advertising industry benefits from using personal data, and how the GDPR impacts this practice.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho wrote this book?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe European Research Council provided Professor Skiera at Goethe University Frankfurt (Germany) with a substantial (ERC Advanced) research grant to examine the economic consequences of stronger restrictions on tracking technologies. Professor Skiera and his team pursued several empirical projects to demonstrate these consequences. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernd Skiera, Klaus M. Miller, Yuxi Jin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3982417341\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783982417349\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bernd Skiera\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/09\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.41d","brand":"Bernd Skiera","offers":[{"title":"Paperback","offer_id":44045601603839,"sku":"9783982417349","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5773baeb-b733-4070-964e-4f4b01b597c2.jpg?v=1684979650","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-impact-of-the-general-bernd-skiera-9783982417349","provider":"WR Book House","version":"1.0","type":"link"}