{"product_id":"the-impossible-advantage-wolfram-wzirdemann-9780470717127","title":"The Impossible Advantage","description":"Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. \u003ci\u003eThe Impossible Advantage\u003c\/i\u003e reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that \u003cb\u003emake the rules\u003c\/b\u003e - instead of just \u003cb\u003efollowing\u003c\/b\u003e them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. \u003cp\u003eThis book: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWill help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.\u003c\/li\u003e \u003cli\u003eExplains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.\u003c\/li\u003e \u003cli\u003eShows you that you can become a ′game changer′ and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is.\u003c\/li\u003e \u003cli\u003eIntroduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor more information on \u003ci\u003eThe Impossible Advantage\u003c\/i\u003e, go to the official website: http: \/\/www.impossible-advantage.com\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wolfram Wördemann,Andreas Buchholz,Ned Wiley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470717122\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470717127\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/17\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.00d","brand":"Wolfram Wördemann","offers":[{"title":"Hardcover","offer_id":47637137752319,"sku":"9780470717127","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c999ebf4-8275-4535-9050-0f84ae27e1a5.jpg?v=1765114160","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-impossible-advantage-wolfram-wzirdemann-9780470717127","provider":"WR Book House","version":"1.0","type":"link"}