{"product_id":"the-indispensable-brand-mitch-duckler-9781544501345","title":"The Indispensable Brand: Move from Invisible to Invaluable","description":"According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation-without equal effort on establishing differentiated positioning-has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top- and bottom-line business performance. In The Indispensable Brand, Mitch Duckler draws on 25+ years of brand strategy experience to provide a wake-up call for any modern-day marketer or business leader-and a roadmap to more effective brand differentiation. Leveraging empirical market research and dozens of case studies, this book provides a 360-degree view on brand-building, focusing on strategy (e.g., positioning, architecture, and extendibility) as well as development (e.g., experience, story, and activation), and helping marketers transform their brands from indistinguishable to indispensable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mitch Duckler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 154450134X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544501345\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Randolph House Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/21\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.67d","brand":"Mitch Duckler","offers":[{"title":"Paperback","offer_id":43991004807423,"sku":"9781544501345","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9e4bbed0-d388-44aa-ab86-b8bbca62e59d.jpg?v=1683307894","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-indispensable-brand-mitch-duckler-9781544501345","provider":"WR Book House","version":"1.0","type":"link"}