{"product_id":"the-indispensable-guide-to-copywriting-helen-bolam-9798572400052","title":"The Indispensable Guide to Copywriting: How to Write Effective and Compelling Copy That Sells","description":"\u003cb\u003eCopywriting is all about influencing people and changing the way they think.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eRead all of the essential steps to copywriting from understanding the product, readers, and benefits, to closing the sale in this clear and effective guide. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside you'll discover how to: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eOrganise Your Copy\u003cbr\u003eCopywriting, What's It All About?\u003cbr\u003eUnderstanding the Product You're Writing About\u003cbr\u003eRecognising Your Reader\u003cbr\u003eWriting the Brief\u003cbr\u003eCompose Your Copy\u003cbr\u003eHow to Write Headlines that Sell\u003cbr\u003eHow to Assemble Your Copy\u003cbr\u003eCall to Action\u003cbr\u003eDevelop Your Copy\u003cbr\u003eBe Innovative\u003cbr\u003eHow to Get Your Ideas Flowing Again\u003cbr\u003eHow to Captivate Your Reader\u003cbr\u003eHow to Polish Your Copy\u003cbr\u003eMastering the Art of Persuasion\u003cbr\u003eHow to Use Psychology to Engage, Influence and Sell\u003cbr\u003eHow to Hit the Right Tone\u003cbr\u003eTools\u003cbr\u003eTools and Resources to Make Your Life Simpler\u003cbr\u003eAfterword \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Indispensable Guide to Copywriting\u003c\/i\u003e will help you \u003ci\u003ewrite headlines that sell, be more innovative with your copy, get your ideas flowing again when the well dries up and help captivate your reader.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eGrab your copy today!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Helen Bolam\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8572400052\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798572400052\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 114\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d","brand":"Helen Bolam","offers":[{"title":"Paperback","offer_id":44809959375103,"sku":"9798572400052","price":6.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cedd2c16-2a6e-4fe6-ad83-492ffa246208.jpg?v=1707927942","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-indispensable-guide-to-copywriting-helen-bolam-9798572400052","provider":"WR Book House","version":"1.0","type":"link"}