{"product_id":"the-influence-of-values-on-erik-kostelijk-9781138489554","title":"The Influence of Values on Consumer Behaviour: The value compass","description":"\u003cp\u003eThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erik Kostelijk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138489557\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138489554\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/22\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.51d","brand":"Erik Kostelijk","offers":[{"title":"Paperback","offer_id":48444039758079,"sku":"9781138489554","price":70.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_567fb80a-83c2-4e42-aa89-20c0f442a124.jpg?v=1777209589","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-influence-of-values-on-erik-kostelijk-9781138489554","provider":"WR Book House","version":"1.0","type":"link"}