{"product_id":"the-innovators-dilemma-with-a-clayton-m-christensen-9798874760380","title":"The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail","description":"\u003cb\u003eThe bestselling classic on disruptive innovation by renowned author Clayton M. Christensen.\u003c\/b\u003e His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative--and consistently noted as one of the most valuable business ideas of all time--\u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e is the book no manager, leader, or entrepreneur should be without.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Clayton M. Christensen\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798874760380\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HighBridge Audio\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/09\/2024\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e CD","brand":"Clayton M. Christensen","offers":[{"title":"CD","offer_id":45264974086399,"sku":"9798874760380","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d4b31c34-3c0e-4283-af2b-45126141eb74.jpg?v=1713419793","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-innovators-dilemma-with-a-clayton-m-christensen-9798874760380","provider":"WR Book House","version":"1.0","type":"link"}