{"product_id":"the-innovators-hypothesis-michael-schrage-9780262528962","title":"The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas","description":"\u003cb\u003eAchieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e What is the best way for a company to innovate? Advice recommending \"innovation vacations\" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. \u003ci\u003eThe Innovator's Hypothesis \u003c\/i\u003eaddresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Schrage\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0262528967\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780262528962\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MIT Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/12\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d","brand":"Michael Schrage","offers":[{"title":"Paperback","offer_id":43988102775039,"sku":"9780262528962","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_508c4f14-4551-49ac-a868-b5d823512b90.jpg?v=1683292634","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-innovators-hypothesis-michael-schrage-9780262528962","provider":"WR Book House","version":"1.0","type":"link"}