{"product_id":"the-innovators-playbook-kevin-b-mcgourty-9781503387874","title":"The Innovator's Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products","description":"\u003cp\u003eIntroducing a steady stream of fresh and innovative new products into the marketplace is the lifeblood of any organization. But all too often the development efforts create products that the market doesn't value, want, or need, resulting in a massive waste of time and money. \u003c\/p\u003e \u003cp\u003eSo how does a company take the risk out of innovation? The solution is in the \"jobs-to-be-done\" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Innovator's Playbook, \u003c\/i\u003e author Kevin B. McGourty provides an innovation framework that will allow you to streamline your discovery and vetting process to better identify problems that are worth solving. It will also provide you with the tools to transform initial concepts into solutions that customers truly want and value. This framework will allow you to achieve successful new product launches while simultaneously avoiding the frustrating waste associated with product failures.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin B. McGourty\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1503387879\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781503387874\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/04\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.29d","brand":"Kevin B. McGourty","offers":[{"title":"Paperback","offer_id":46401371439359,"sku":"9781503387874","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_01aaca68-7c16-49f8-bac5-b70e2e67458d.jpg?v=1733887396","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-innovators-playbook-kevin-b-mcgourty-9781503387874","provider":"WR Book House","version":"1.0","type":"link"}