{"product_id":"the-insights-driven-product-manager-corinna-stukan-9798336119541","title":"The Insights Driven Product Manager: The essential guide to mastering product metrics and uncovering true data insights","description":"\u003cp\u003eThe ultimate guide to \u003cb\u003emastering product metrics, getting better data insights \u003c\/b\u003eand\u003cb\u003e making more impactful product decisions\u003c\/b\u003e. Recognised as one of the \u003cb\u003etop 22 books for Product Managers\u003c\/b\u003e by analytics leader Amplitude. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Only 10% of product teams are able to validate their most important product decisions with data.\" - The State of Product Analytics\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eThe Insights Driven Product Manager shares \u003cb\u003ereal life examples, pragmatic advice \u003c\/b\u003eand\u003cb\u003e reusable templates\u003c\/b\u003e on: \u003cul\u003e\n\u003cli\u003eWhich product metrics to track\u003c\/li\u003e\n\u003cli\u003eHow to make your metrics more actionable\u003c\/li\u003e\n\u003cli\u003eHow to run A\/B experiments\u003c\/li\u003e\n\u003cli\u003eHow to link product metrics to business impact\u003c\/li\u003e\n\u003cli\u003eWhen to use qualitative vs quantitative data\u003c\/li\u003e\n\u003cli\u003eHow to share insights with your stakeholders\u003c\/li\u003e\n\u003cli\u003eHow to create a truly insights driven culture\u003cbr\u003e+ templates and worksheets you can apply to your product straight away!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eWhat other people say\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Any successful organization understands the need for relevant data in the modern marketplace. This book helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it's full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role.\"\u003cbr\u003e\u003ci\u003e- Amplitude\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"Whether you're a seasoned PM or just starting out, this book is a must-read! My biggest takeaway? I'll be rallying my team to realign with a powerful tool from the book: the Metrics One Pager. It's a brilliant workshop idea that helps define actionable insights and drives insight-based decision-making across the board.\" \u003ci\u003e- Tom Ryan, Co-Founder \u0026amp; Head of Product Engineering\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"I wish I had found something like this sooner. It is very well written with great advice. A lot of the time new product managers, or even experienced ones struggle with a structured approach to metrics. Reading this book was pure delight, enlightenment, and a refresher to identify and focus on the most important metrics, use them to learn, and let them be the guide for the actions.\" \u003ci\u003e- Atif Iqbal, Product Manager FinTech\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"A valuable guide for both new and experienced Product Managers to help them focus on metrics that truly matter!\" \u003ci\u003e- Quinnie Chen, PM \u0026amp; Co-founder @Mindcellar\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Really well written! A book that is succinct and insightful!\" \u003ci\u003e- Kinanti Desyanandini, Product Designer\u003c\/i\u003e\u003cb\u003eWho this book is for\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eProduct Managers of technology products who want to become more insights driven\u003c\/li\u003e\n\u003cli\u003eBusiness leaders who want to use better data insights to inform product roadmaps\u003c\/li\u003e\n\u003cli\u003eProduct ops, designers, engineers or marketers who want to learn about product metrics and tools\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eAbout the author\u003c\/b\u003e\u003cbr\u003eCorinna Stukan is a product leader, startup advisor, writer and speaker with 15 years of global experience in B2B and B2C products. She leverages her pragmatic German approach to help organizations connect data insights with strategy - by tracking less, but better.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Corinna Stukan\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798336119541\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.22d","brand":"Corinna Stukan","offers":[{"title":"Paperback","offer_id":46881232912639,"sku":"9798336119541","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_af0a63e6-5db4-4e63-8580-a9c1ffa30729.jpg?v=1747971057","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-insights-driven-product-manager-corinna-stukan-9798336119541","provider":"WR Book House","version":"1.0","type":"link"}