{"product_id":"the-intellectual-property-guide-myra-tawfik-9781550597950","title":"The Intellectual Property Guide: IP Literacy and Strategy Basics for Supporting Innovation","description":"\u003cp\u003e\u003cb\u003eIntellectual property strategies to power your bottom line\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the innovation economy, intellectual property is among the most valuable assets a business can have. IP strategy isn't just incidental to success, it's a key driver--research shows that IP-intensive small- and medium-sized enterprises are 60% more likely to achieve high growth.\u003c\/p\u003e \u003cp\u003eMyra Tawfik and Karima Bawa, two noted experts in the field of IP law and strategy, want to help you achieve greater success through the strategic deployment of your business's IP.\u003c\/p\u003e \u003cp\u003eMore than just patents, IP encompasses confidential information and trade secrets, industrial design, copyright, and trademarks. Understanding the unique IP portfolio of your business and how to leverage it for maximum benefit can pay huge dividends. A strong IP strategy can allow you to command higher prices for your goods and services, increase your market share, generate new revenue streams, improve brand recognition, attract new investment, and lower your costs. You can also avert threats from your competitors by using your IP both offensively and defensively to protect your market and drive up your competitors' costs.\u003c\/p\u003e \u003cp\u003ePerfect for entrepreneurs, innovators, inventors, expert advisors and investors, this primer will sharpen your knowledge and help you make informed decisions about IP strategy to drive your business forward.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Myra Tawfik,Karima Bawa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1550597957\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781550597950\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brush Education\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 0.50d","brand":"Myra Tawfik","offers":[{"title":"Paperback","offer_id":48453790957823,"sku":"9781550597950","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3eb23874-093e-4abf-b267-bb940c1048e5.jpg?v=1777302328","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-intellectual-property-guide-myra-tawfik-9781550597950","provider":"WR Book House","version":"1.0","type":"link"}