{"product_id":"the-internet-and-rural-development-jinqiu-zhao-9783039115846","title":"The Internet and Rural Development in China: The Socio-Structural Paradigm","description":"Despite its low penetration in China's vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical \u003ci\u003ediffusion of innovations\u003c\/i\u003e model and extends the existing knowledge on the adoption and usage of the Internet by rural people. \u003cbr\u003e In addition to testing the applicability of the \u003ci\u003ediffusion of innovations\u003c\/i\u003e theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jinqiu Zhao\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3039115847\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783039115846\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.60d","brand":"Jinqiu Zhao","offers":[{"title":"Paperback","offer_id":47244274991359,"sku":"9783039115846","price":125.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c68016a5-1d9f-4853-9198-e7e183e7e22d.jpg?v=1758135356","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-internet-and-rural-development-jinqiu-zhao-9783039115846","provider":"WR Book House","version":"1.0","type":"link"}