{"product_id":"the-intersection-of-ai-marketing-william-fitzsimmons-9798241739964","title":"The Intersection of A.I. Marketing \u0026 Accounting: How Business Leaders Make Smarter, More Confident Marketing Decisions","description":"\u003cp\u003e\u003cb\u003eMarketing is no longer just creative - it's financial.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAI is reshaping how marketing decisions are made, optimized, and scaled. Budgets shift automatically. Campaigns move faster. Results compound quickly. Yet many business leaders still lack a clear financial framework for understanding whether marketing decisions are truly worth the investment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Intersection of A.I. Marketing \u0026amp; Accounting\u003c\/b\u003e closes that gap.\u003c\/p\u003e\u003cp\u003eWritten for business owners, marketing leaders, and executives - not accountants or data scientists - this book explains how to evaluate marketing decisions using managerial accounting principles, with AI as a powerful support tool rather than a black box.\u003c\/p\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eTreat marketing as an investment instead of an expense\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUnderstand the financial metrics that actually drive decisions\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eForecast outcomes without false certainty\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIdentify profitable growth versus fragile growth\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAlign marketing, finance, and operations around shared insight\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUse AI responsibly without surrendering judgment\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a technical guide filled with formulas or tools. It's a practical, plain-language framework for making \u003cb\u003esmarter, more confident marketing decisions\u003c\/b\u003e in a world where AI increases both opportunity and risk.\u003c\/p\u003e\u003cp\u003eIf you lead marketing, fund it, or depend on its results, this book will help you understand the numbers behind growth - before decisions are made, not after.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Fitzsimmons\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798241739964\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"William Fitzsimmons","offers":[{"title":"Paperback","offer_id":48997337071871,"sku":"9798241739964","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-intersection-of-ai-marketing-william-fitzsimmons-9798241739964","provider":"WR Book House","version":"1.0","type":"link"}