{"product_id":"the-invention-of-the-spectator-frzsdzsric-gimello-mesplomb-9791043111785","title":"The Invention of the Spectator: How has Early film Spectatorship shaped Audience and Reception Theory. Selected Writings (1910s-1920s)","description":"\u003cp\u003e\u003cstrong\u003eUnveiling the Roots of Audience Theory: A Groundbreaking Exploration of Early Cinema Spectatorship (1910s-1920s)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis volume unveils the forgotten intellectual landscape of early cinema audience research, challenging conventional narratives that dismiss pre-1920s investigations as mere socio-demographic cataloging. Instead, the book reveals these initial studies as crucial foundational works that shaped our understanding of \u003cstrong\u003espectatorship\u003c\/strong\u003e, \u003cstrong\u003emedia reception\u003c\/strong\u003e, and \u003cstrong\u003ecultural meaning-making\u003c\/strong\u003e. Set against the transformative backdrop of \u003cem\u003eindustrial capitalism\u003c\/em\u003e, urbanization, and technological innovation, the book traces how scholars across disciplines explored cinema as a revolutionary social phenomenon. It illuminates pioneering researchers who moved beyond simplistic views of audiences as passive consumers, instead recognizing cinema as a complex site of cultural negotiation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy recuperating these marginalized proto-theoretical sources, this book reveals how early researchers recognized movies as powerful mechanisms for\u003cstrong\u003e\u003cem\u003e social interaction\u003c\/em\u003e\u003c\/strong\u003e, psychological engagement, and \u003cstrong\u003e\u003cem\u003ecultural transformation\u003c\/em\u003e\u003c\/strong\u003e. It reconstructs an intellectual genealogy that shows how scattered, \u003cem\u003euncoordinated interdisciplinary\u003c\/em\u003e inquiries coalesced into foundational theories of audience studies. A vital read for \u003cstrong\u003emedia studies\u003c\/strong\u003e, cultural theory, and \u003cstrong\u003efilm history\u003c\/strong\u003e scholars, this volume illuminates the sophisticated approaches that emerged during cinema's formative years, offering an understanding of \u003cstrong\u003ehow audiences became active participants in meaning-making\u003c\/strong\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frédéric Gimello-Mesplomb\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9791043111785\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Openculture Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.69d","brand":"Frédéric Gimello-Mesplomb","offers":[{"title":"Hardcover","offer_id":48800837468415,"sku":"9791043111785","price":24.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-invention-of-the-spectator-frzsdzsric-gimello-mesplomb-9791043111785","provider":"WR Book House","version":"1.0","type":"link"}