{"product_id":"the-invisible-industry-larry-kulchawik-9798330630769","title":"The Invisible Industry: The Evolution of Trade Shows","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the untold story of how this \"invisible\" industry grew into a trillion-dollar global powerhouse, fueling business success across America.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis groundbreaking book uncovers: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe influence of World's Fairs on U.S. trade shows.\u003c\/li\u003e\n\u003cli\u003eThe displays of innovations, brands, and technologies that created business empires.\u003c\/li\u003e\n\u003cli\u003eThe rise of key convention center cities, venues, organizations, and suppliers.\u003c\/li\u003e\n\u003cli\u003eThe game-changers who shaped the industry.\u003c\/li\u003e\n\u003cli\u003eThe current landscape and future of trade show marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGet ready to explore an industry that's been flying under the radar for far too long - until now!\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry Kulchawik, Bob McGlincy\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798330630769\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Books Writer USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/28\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 404\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.19d","brand":"Larry Kulchawik","offers":[{"title":"Hardcover","offer_id":46465792737535,"sku":"9798330630769","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_accb83ca-ef01-4e79-a2ae-0e757fa93e0b.jpg?v=1736347296","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-invisible-industry-larry-kulchawik-9798330630769","provider":"WR Book House","version":"1.0","type":"link"}