{"product_id":"the-invisible-promise-harry-beckwith-9781637741924","title":"The Invisible Promise: A Field Guide to Marketing in an Upside-Down World","description":"\u003cb\u003eOur \u003ci\u003eservice \u003c\/i\u003eeconomy is dominated by outmoded marketing models from the world of \u003ci\u003eproducts\u003c\/i\u003e. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Invisible Promise\u003c\/i\u003e reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. \u003cp\u003e\u003c\/p\u003eUnlike products, you can't see, touch, or feel services. Marketing services requires an approach that doesn't rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Invisible Promise\u003c\/i\u003e, Harry Beckwith, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eSelling the Invisible\u003c\/i\u003e, applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. \u003cp\u003e\u003c\/p\u003eIf you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. \u003cp\u003e\u003c\/p\u003eThat's where \u003ci\u003eThe Invisible Promise\u003c\/i\u003e comes in.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harry Beckwith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637741928\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637741924\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.35h x 5.43w x 1.10d","brand":"Harry Beckwith","offers":[{"title":"Hardcover","offer_id":44073075638527,"sku":"9781637741924","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a1c25fc5-220a-479f-9b2f-ece088053766.jpg?v=1685445663","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-invisible-promise-harry-beckwith-9781637741924","provider":"WR Book House","version":"1.0","type":"link"}