{"product_id":"the-irresistible-value-proposition-steve-thompson-9781544501963","title":"The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now","description":"The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool  In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Thompson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 154450196X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544501963\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Value Lifecycle\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.24d","brand":"Steve Thompson","offers":[{"title":"Paperback","offer_id":43985041588479,"sku":"9781544501963","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2d2b1635-9c0c-4c6e-9045-ada6afe06401.jpg?v=1683275298","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-irresistible-value-proposition-steve-thompson-9781544501963","provider":"WR Book House","version":"1.0","type":"link"}