{"product_id":"the-joy-of-propaganda-jeff-bradford-9798987287903","title":"The Joy of Propaganda: The How and Why of Public Relations and Marketing","description":"This book presents instructions for designing and carrying out public relations and marketing programs, as well as ruminations on why propaganda exists, why it works and and how it came to be. \u003cp\u003e\u003c\/p\u003eThough this is a \"how to\" book about public relations and marketing, it's not all meat and potatoes. Interspersed are tidbits of \"why,\" which explore the invisible forces driving visible results. \u003cp\u003e\u003c\/p\u003eIn any case, it's easy book to peruse, so feel free to concentrate on the \"how\" articles and ignore the \"why\" ones - or the other way around, if your thoughts are more philosophical than vocational. \u003cp\u003e\u003c\/p\u003eHopefully you'll find a good mixture of \"how\" and \"why,\" with enough \"how\" to get things done and enough \"why\" to keep you interested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Bradford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8987287904\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798987287903\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jeffrey C. Bradford\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Jeff Bradford","offers":[{"title":"Paperback","offer_id":44122085851391,"sku":"9798987287903","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_62ca7f54-bac4-43e2-bb1d-e04e0c25e360.jpg?v=1687423080","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-joy-of-propaganda-jeff-bradford-9798987287903","provider":"WR Book House","version":"1.0","type":"link"}