{"product_id":"the-key-to-talent-matthew-jeffery-9781398629639","title":"The Key to Talent: Attract, Develop and Retain Exceptional Talent","description":"\u003cp\u003e\u003cb\u003eBuild a talent strategy that fuels growth, performance and long-term organizational value.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThe Key to Talent \u003c\/i\u003e\u003c\/b\u003eis a practical guide for senior HR leaders and business executives responsible for attracting, hiring and retaining the people who fuel long-term organizational performance. Written by \u003cb\u003eMatthew Jeffery\u003c\/b\u003e, this book shows why talent must be treated as a core driver of business growth rather than a cost centre and also explains how people strategy must evolve as AI, data and technology reshape the talent lifecycle. \u003cp\u003e\u003c\/p\u003eBlending strategic insight with real-world application, the book explores how to build credible, data-driven talent strategies that reflect changing employee expectations, strengthen employer brand and deliver measurable ROI. Drawing on real-world examples from organizations including EY, SAP, Autodesk and Electronic Arts (EA), it demonstrates how to apply principles from consumer marketing to talent attraction, while maintaining a human-centred, inclusive approach. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Position talent strategy as a driver of growth and competitive advantage \u003cbr\u003e- Build a data-driven EVP and employer brand that attracts scarce skills \u003cbr\u003e- Design bias-free, human-centred hiring and assessment processes \u003cbr\u003e- Enable skills-based hiring, internal mobility and long-term retention \u003cp\u003e\u003c\/p\u003eWith clear metrics, practical frameworks and guidance on leading through change, \u003cb\u003e\u003ci\u003eThe Key to Talent \u003c\/i\u003e\u003c\/b\u003ehelps senior leaders create resilient, inclusive and future-ready talent systems that deliver sustained performance in an AI-enabled business environment. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e talent strategy, employer branding, employee value proposition, skills-based hiring, inclusive talent, AI and the talent lifecycle, workforce analytics, business-led HR\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Jeffery\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398629634\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398629639\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Matthew Jeffery","offers":[{"title":"Paperback","offer_id":48517093228799,"sku":"9781398629639","price":42.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_100cb773-0aa5-4af4-9a18-6523819f336d.jpg?v=1778729853","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-key-to-talent-matthew-jeffery-9781398629639","provider":"WR Book House","version":"1.0","type":"link"}