{"product_id":"the-kikkoman-chronicles-ronald-e-yates-9780071347365","title":"The Kikkoman Chronicles: A Global Company with a Japanese Soul","description":"Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ronald E. Yates\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071347364\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071347365\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.35w x 0.79d","brand":"Ronald E. Yates","offers":[{"title":"Hardcover","offer_id":45264978116863,"sku":"9780071347365","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e2857c6-f7a6-4b98-92c5-c54e31b4743a.jpg?v=1713419804","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-kikkoman-chronicles-ronald-e-yates-9780071347365","provider":"WR Book House","version":"1.0","type":"link"}