{"product_id":"the-korean-code-steven-lim-9798244299441","title":"The Korean Code: 50 Essential Concepts to Truly Understand the Heart of Korea","description":"\u003cb\u003eDiscover the Soul of Korea Beyond the Screen.\u003c\/b\u003e\u003cp\u003eWhy do Koreans shout \"Hwaiting!\" to show support? What is the hidden sorrow of \u003ci\u003eHan\u003c\/i\u003e, and how did it transform into the explosive joy of K-Pop? How does a nation of \"Hurry-Hurry\" (\u003ci\u003ePali-pali\u003c\/i\u003e) find peace in \"Small but Certain Happiness\" (\u003ci\u003eSo-hwak-haeng\u003c\/i\u003e)?\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"The Korean Soul in 50 Words\"\u003c\/b\u003e is not just a cultural guide-it is a philosophical and visual journey into the heart of one of the world's most dynamic cultures. While the world is captivated by the surface of the \"Korean Wave,\" this book dives deep into the invisible threads that bind the Korean people together.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn this book, you will explore: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003e50 Essential Keywords: \u003c\/b\u003e From the warm affection of \u003ci\u003eJeong\u003c\/i\u003e to the unwavering integrity of \u003ci\u003eJeong-do\u003c\/i\u003e, discover the concepts that drive Korean life, relationships, and success.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eCultural Context: \u003c\/b\u003e Understand how these values are reflected in your favorite K-Dramas, K-Pop lyrics, and the daily lives of people in Seoul.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003e21st-Century Sumukhwa Art: \u003c\/b\u003e Each chapter is accompanied by a stunning, original ink wash painting. Witness traditional Korean artistry meet modern urban life-from neon-lit streets to quiet mountain peaks.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Bridge Between Past and Future: \u003c\/b\u003e Learn how ancient Confucian values navigate the complexities of a high-tech, digital society.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePerfect for: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eK-Culture Enthusiasts: \u003c\/b\u003e Fans of BTS, \u003ci\u003eSquid Game\u003c\/i\u003e, and K-Dramas who want to understand the \"Why\" behind the \"What.\"\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eTravelers \u0026amp; Expats: \u003c\/b\u003e Anyone planning to visit or live in Korea who wants to connect with the locals on a deeper level.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eArt \u0026amp; Philosophy Lovers: \u003c\/b\u003e Those seeking a beautiful, meditative look at how a nation's spirit is captured through language and ink.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKorea is a land of fierce passion and quiet elegance. By understanding the words that move its people, you will find a reflection of the universal human experience.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEmbrace the spirit. Find your \"Jeong-do.\" Join the journey today.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Lim\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798244299441\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Steven Lim","offers":[{"title":"Paperback","offer_id":48176093921535,"sku":"9798244299441","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ec5d610e-ac4b-4d49-8b4c-b8d49340e743.jpg?v=1771336553","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-korean-code-steven-lim-9798244299441","provider":"WR Book House","version":"1.0","type":"link"}