{"product_id":"the-language-of-brands-robert-bailey-9781661927189","title":"The Language of Brands: A Linguistic Framework for Creating Brand Distinction","description":"There's a new rule in marketing: brands must speak to consumers using their language.\u003cem\u003eThe Language of Brands takes you and your brand on a journey, one that will ultimately help you to inspire consumers to take action and advocate for your products without a second thought.\u003c\/em\u003e \u003cp\u003e\u003c\/p\u003eThis book is about how the largest and most successful businesses use language to connect with consumers. It's about how the words marketers use do more than just share simple messages. And why content has become such a central part of the marketing machine. \u003cp\u003e\u003c\/p\u003eThe Language of Brands looks at businesses that have successfully mastered their language to great effect. The brand that conquered Christmas and became a part of December canon, the brand whose very name instantly brings with it a sense of motivation and potential, and the brand whose language did more for the diamond industry than a sparkling stone ever could. \u003cp\u003e\u003c\/p\u003eThe Language of Brands reveals why when we look at billboards and webpages - and whatever other channels businesses market to us through - we read what we read, see what we see, and feel what we feel.\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eLearn how to market your brand to consumers using their language.\u003c\/li\u003e\n\u003cli\u003eDevelop clear frameworks for brand distinction within an industry or topic.\u003c\/li\u003e\n\u003cli\u003eExplore bleeding-edge techniques for language analysis across entire industries with minimal lift.\u003c\/li\u003e\n\u003cli\u003eLearn simple, often neglected methodologies for dominating in search engine results and SEO.\u003c\/li\u003e\n\u003cli\u003eSee real-life examples of what makes branding powerhouses like Apple, McDonald's and Nike different than their competitors.\u003c\/li\u003e\n\u003cli\u003eUnderstand the metrics that will help you get buy-in for instigating brand change within your organization.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Bailey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1661927181\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781661927189\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.24w x 0.51d","brand":"Robert Bailey","offers":[{"title":"Paperback","offer_id":48453854527743,"sku":"9781661927189","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_088afd9d-8ebc-44b9-9626-45d2ac2b1fcd.jpg?v=1777302671","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-language-of-brands-robert-bailey-9781661927189","provider":"WR Book House","version":"1.0","type":"link"}