{"product_id":"the-language-of-global-marketing-wendy-mackenzie-pease-9781736561409","title":"The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits","description":"\u003cp\u003e\u003cstrong\u003eA domestic strategy and only one language means lost revenue and missed opportunities.\u003c\/strong\u003e Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert\u003cstrong\u003e \u003c\/strong\u003emore website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYou'll discover: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to align your expansion plans, communications, and brand with your company's digital marketing plan\u003c\/li\u003e\n\u003cli\u003eFour key components to build a successful Translation Management Plan\u003c\/li\u003e\n\u003cli\u003eSecrets to receiving better quality and more culturally appropriate translations from your translator\u003c\/li\u003e\n\u003cli\u003eNine tactics to optimize your website and translate data for global SEO in your target market\u003c\/li\u003e\n\u003cli\u003eInterpreter options when you need to speak to your customers\u003c\/li\u003e\n\u003cli\u003eHuge advantages of cultivating a diverse workforce while expanding globally\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eConnect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wendy MacKenzie Pease\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1736561405\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781736561409\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rapport International LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/13\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"Wendy MacKenzie Pease","offers":[{"title":"Paperback","offer_id":44365355679999,"sku":"9781736561409","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c114dd1e-739d-462c-a7c0-e4bf3240811c.jpg?v=1697058062","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-language-of-global-marketing-wendy-mackenzie-pease-9781736561409","provider":"WR Book House","version":"1.0","type":"link"}