{"product_id":"the-language-of-trust-michael-maslansky-9780735204560","title":"The Language of Trust: Selling Ideas in a World of Skeptics","description":"\u003cb\u003e What to Say, How to Say It, Why It Matters \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. \u003ci\u003eThe Language of Trust\u003c\/i\u003e is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. \u003cp\u003e\u003c\/p\u003e Based on pioneering consumer research, \u003ci\u003eThe Language of Trust\u003c\/i\u003e shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Maslansky, Scott West, Gary DeMoss\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 073520456X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780735204560\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.80d","brand":"Michael Maslansky","offers":[{"title":"Paperback","offer_id":43987366609151,"sku":"9780735204560","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_688ba8e1-2441-4b90-9ec0-02e8e0bd8cb1.jpg?v=1683288561","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-language-of-trust-michael-maslansky-9780735204560","provider":"WR Book House","version":"1.0","type":"link"}