{"product_id":"the-last-human-marketer-josh-porter-9781940498621","title":"The Last Human Marketer: Turning AI Into Stories that Win Customers","description":"\u003cp\u003eWhen \u003cstrong\u003eKratos\u003c\/strong\u003e, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to \"optimize\" the company by eliminating the entire marketing department.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe only human spared is \u003cstrong\u003eBrooke Grayhawk\u003c\/strong\u003e, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code.Her unlikely partner is \u003cstrong\u003eRani Patel\u003c\/strong\u003e, a no-nonsense Customer Success rep who knows the customer's voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart business parable and part marketing handbook, The Last Human Marketer follows Brooke's struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Josh Porter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1940498627\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781940498621\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Juxtabook Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Josh Porter","offers":[{"title":"Hardcover","offer_id":48997756141823,"sku":"9781940498621","price":31.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-last-human-marketer-josh-porter-9781940498621","provider":"WR Book House","version":"1.0","type":"link"}