{"product_id":"the-last-mile-of-trust-edward-lee-9781544552941","title":"The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth","description":"\u003cp\u003e\u003cem\u003eYour pricing problem isn't what you think it is.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePricing is the last decision most companies make. It should be the first. Pricing reactively hands over control of your growth to the market. Pricing deliberately, on the other hand, allows differentiation and builds trust that compounds over time.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEdward Lee\u003c\/strong\u003e has spent his career advising companies of all sizes, from early-stage startups to some of the world's largest corporations. He found the same pattern everywhere: when companies treat pricing as a system, they outperform companies that treat pricing as a number. In \u003cem\u003eThe Last Mile of Trust\u003c\/em\u003e, Edward reveals how the five steps of his Pricing Multiplier System-Signal, Match, Build, Refine, Scale-close the gap between what you charge and what your customers believe you're worth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a book about your prices. It is a book about becoming the kind of company that never has to justify them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward Lee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544552947\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544552941\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/09\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Edward Lee","offers":[{"title":"Paperback","offer_id":49173022966015,"sku":"9781544552941","price":21.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-last-mile-of-trust-edward-lee-9781544552941","provider":"WR Book House","version":"1.0","type":"link"}