{"product_id":"the-laws-of-persuasion-frank-giovinazzi-9798884634657","title":"The Laws of Persuasion: 104 Emotional Triggers that Make People Buy!","description":"This slim handbook is designed to help sales professionals create advertising that sells. You will find over 100 emotional triggers in this book. Our premise is that people do not buy products - they buy the emotional triggers that are associated with those products. We live in a world that is essentially a 360  crafted narrative. We are all driven by emotions that have been embedded in the environment. We are all trying to satisfy the emotions that arise from that programming. None of us are immune to it. \u003cp\u003e\u003c\/p\u003eAdvertising is so sophisticated it drives our inner psychology. The challenge today is to understand the hidden drivers of our customers' lives and to satisfy them. To use this book you simply need to ask the same question over and over again. What are the emotional triggers in my customer? You see your product does not create the emotion. Your job is to position your product and your message so that it satisfies the emotions that are already in the customer. This is a profound understanding of modern commerce. We are all operating on a stimulus and response basis. Your advertising is the stimulus, and your desired response is the customer's money. You can close the loop by creating advertising that speaks directly to the emotions in your prospect. \u003cp\u003e\u003c\/p\u003eEmotional triggers are the precursor to copywriting. One of the reasons people have a hard time writing words is they don't have a target in mind. We start with the customer's emotions. One of the great insights into advertising is that emotions are not in the product. They are in the customer. All good advertising does is associate the emotions that are already in the customer to the product being sold. \u003cp\u003e\u003c\/p\u003eThis is a short book. It is meant to be used as a tool. Carry it with you. You can open to any page, read the bullet points for an emotional trigger and then you'll see the same question over and over again throughout this document: \u003cbr\u003eHow can you associate your product with the emotional trigger of X in your customer?\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Giovinazzi\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798884634657\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 114\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d","brand":"Frank Giovinazzi","offers":[{"title":"Paperback","offer_id":48623471886591,"sku":"9798884634657","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-laws-of-persuasion-frank-giovinazzi-9798884634657","provider":"WR Book House","version":"1.0","type":"link"}