{"product_id":"the-leadership-campaign-scott-miller-9781632650436","title":"The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory","description":"\u003ci\u003eThe Leadership Campaign\u003c\/i\u003e is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. \u003cp\u003e\u003c\/p\u003eThirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. \u003cp\u003e\u003c\/p\u003eThen, in 1984, Steve Jobs asked them to build the \"Campaign Model\" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. \u003cp\u003e\u003c\/p\u003eContinuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Leadership Campaign\u003c\/i\u003e will help you put these winning strategies to work for your company and your career. You will learn: \u003cbr\u003e\u003cli\u003eSuccess-building communications skills used to train political leaders and CEOs around the world.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eProven strategies to take control of the competitive dialogue and never let go.\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to go for the win, the whole win, and nothing but the win for you and your company.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Miller, David Morey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1632650436\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632650436\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/25\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d\u003c\/li\u003e","brand":"Scott Miller","offers":[{"title":"Paperback","offer_id":44058620297471,"sku":"9781632650436","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_431e6a30-8744-4dc7-a57e-29c153127f1c.jpg?v=1685053601","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-leadership-campaign-scott-miller-9781632650436","provider":"WR Book House","version":"1.0","type":"link"}