{"product_id":"the-leaky-funnel-hugh-macfarlane-9780975135419","title":"The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy","description":"The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources.The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers.\"At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation.\" -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management\"highly relevant look at one of today's most critical topics, how to bring sales and marketing together.\" -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hugh MacFarlane\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0975135414\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780975135419\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mathmarketing Pty, Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Hugh MacFarlane","offers":[{"title":"Paperback","offer_id":43947521573119,"sku":"9780975135419","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_593b9e14-c230-4537-9586-4917341b71d0.jpg?v=1681519196","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-leaky-funnel-hugh-macfarlane-9780975135419","provider":"WR Book House","version":"1.0","type":"link"}