{"product_id":"the-lean-entrepreneur-brant-cooper-9781119095033","title":"The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets","description":"\u003cb\u003eLeverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Lean Entrepreneur, Second Edition\u003c\/i\u003e banishes the \"Myth of the Visionary\" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.\u003c\/p\u003e \u003cp\u003eThe belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply actionable tips and tricks from successful lean entrepreneurs with proven track records\u003c\/li\u003e \u003cli\u003eLeverage the Innovation Spectrum to disrupt markets and create altogether new markets\u003c\/li\u003e \u003cli\u003eUse minimum viable products to drive strategy and conduct efficient market testing\u003c\/li\u003e \u003cli\u003eQuickly develop cross-functional innovation teams to overcome typical startup roadblocks\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brant Cooper, Patrick Vlaskovits\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119095034\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119095033\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/21\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.40h x 9.20w x 0.40d","brand":"Brant Cooper","offers":[{"title":"Paperback","offer_id":43924144029951,"sku":"9781119095033","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a01c225b-214b-4937-b92b-c5f2a13e35b7.jpg?v=1681068738","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-lean-entrepreneur-brant-cooper-9781119095033","provider":"WR Book House","version":"1.0","type":"link"}