{"product_id":"the-librarians-nitty-gritty-guide-to-laura-solomon-9780838914328","title":"The Librarian's Nitty-Gritty Guide to Content Marketing","description":"What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, \"What's in it for me?\" Author of the best-selling book \"The Librarian's Nitty-Gritty Guide to Social Media,\" Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laura Solomon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0838914322\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780838914328\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ALA Editions\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.27d","brand":"Laura Solomon","offers":[{"title":"Paperback","offer_id":43947393745151,"sku":"9780838914328","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_04420e5a-c62f-4c96-a9c6-4395aea1ab44.jpg?v=1681518462","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-librarians-nitty-gritty-guide-to-laura-solomon-9780838914328","provider":"WR Book House","version":"1.0","type":"link"}