{"product_id":"the-little-black-book-of-lauren-kelly-9798295792359","title":"The Little Black Book of Selling Art: An Uncomplicated, Unpretentious Guide","description":"\u003cp\u003eThis book is a practical, plainspoken guide to the real mechanics of the primary art market, written for artists, art dealers, and gallerists who are trying to figure out how to actually move work - not just talk about it. Whether you're stepping into your first art fair, hanging work in a gallery, running a booth at a market, or navigating collector conversations for the first time, this book focuses on what most people are never taught: how art sales actually happen.\u003c\/p\u003e\u003cp\u003eInside, you'll find a clear breakdown of the primary art market, including how sales environments actually work, tried and true selling scripts, and the practical advice that can put a little hair on any sales rookie's chest. It covers how to \u003cstrong\u003eprice artwork\u003c\/strong\u003e, how to present yourself professionally, and how to create an experience that makes collectors feel comfortable engaging with you and your body of work.\u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRecognize buying signals and \u003cstrong\u003eclose an art sale\u003c\/strong\u003e without pressure or awkwardness\u003c\/li\u003e\n\u003cli\u003eNavigate common objections like pricing concerns or hesitation\u003c\/li\u003e\n\u003cli\u003eHandle \u003cstrong\u003esales commissions, contracts, and documentation\u003c\/strong\u003e with confidence\u003c\/li\u003e\n\u003cli\u003eManage \u003cstrong\u003eart delivery, shipping, and installation\u003c\/strong\u003e professionally\u003c\/li\u003e\n\u003cli\u003eMaintain collector \u003cstrong\u003erelationships\u003c\/strong\u003e and build long-term support for your work\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book also includes step-by-step sales flows and word tracks for real-world use - covering in-person conversations, phone calls, text follow-ups, and email communication. These are designed to help you move from \"I like your work\" to \"I'm ready to buy\" without guessing your way through the interaction.\u003c\/p\u003e\u003cp\u003eTheory? As if. This is a field guide.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lauren Kelly\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798295792359\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lk Productions, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.39d","brand":"Lauren Kelly","offers":[{"title":"Paperback","offer_id":48801587331327,"sku":"9798295792359","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-little-black-book-of-lauren-kelly-9798295792359","provider":"WR Book House","version":"1.0","type":"link"}