{"product_id":"the-little-book-of-big-jennefer-witter-9780814436219","title":"The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed","description":"\u003cp\u003e\u003cstrong\u003eWhether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.\u003c\/p\u003e\u003cp\u003eDrawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSelf-branding \u003c\/li\u003e\n\u003cli\u003eMedia relations \u003c\/li\u003e\n\u003cli\u003eSocial Media \u003c\/li\u003e\n\u003cli\u003eNetworking \u003c\/li\u003e\n\u003cli\u003eSpeaking engagements \u003c\/li\u003e\n\u003cli\u003eCause-related marketing \u003c\/li\u003e\n\u003cli\u003eSelecting a PR agency \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, \u003cem\u003eThe Little Book of Big PR\u003c\/em\u003e will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennefer Witter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814436218\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814436219\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 5.00w x 0.28d","brand":"Jennefer Witter","offers":[{"title":"Paperback","offer_id":43986717999359,"sku":"9780814436219","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47e063c2-5d6d-4986-8778-21fd85e42068.jpg?v=1683284845","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-little-book-of-big-jennefer-witter-9780814436219","provider":"WR Book House","version":"1.0","type":"link"}