{"product_id":"the-little-book-of-successful-walter-mcghee-9798349599958","title":"The Little Book of Successful Major Account Sales","description":"\u003cp\u003eIn \u003cem\u003eThe Little Book of Successful Major Account Sales\u003c\/em\u003e, Walt McGhee shares the lessons and strategies he honed during his successful 40-year career in institutional sales. Drawing on real-world experience, he explores the entire spectrum of the major account sales process-from territory planning and client meetings to RFIs\/RFPs, client on-sites, travel, conferences, entertaining, internal sales meetings, organizational dynamics, and professional growth. The book emphasizes four principles that consistently drive success: Discipline, Sincerity, Process, and Fit. Both inexperienced and seasoned sales professionals will find valuable insights to sharpen their skills and improve their results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWalt McGhee is a sales veteran with more than 40 years of success in institutional sales and management. From his early start as a Field Sales Engineer in the high-tech industry to top-performing roles on Wall Street, Walt has built a career defined by discipline, sincerity, and process-oriented results. His insights, drawn from decades of real-world experience, now guide sales professionals at every stage toward lasting success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Walter McGhee\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798349599958\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Walter McGhee\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.30d","brand":"Walter McGhee","offers":[{"title":"Paperback","offer_id":47520954646783,"sku":"9798349599958","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a7c3ad8e-3926-4176-9df2-1fd20dd7d749.jpg?v=1762887929","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-little-book-of-successful-walter-mcghee-9798349599958","provider":"WR Book House","version":"1.0","type":"link"}