{"product_id":"the-live-code-volume-flavio-ribeiro-aires-9798175892360","title":"The Live Code - Volume 2: From Sales to Scale","description":"A SALE IS A RESULT. A SCALABLE SALES SYSTEM IS AN ASSET.\u003cbr\u003eYou know how to generate sales. Now comes the harder question: \u003cbr\u003eCan you scale them without sacrificing your margins, straining your cash flow, or overwhelming your operation?\u003cbr\u003eTHE LIVE CODE - Volume 2: From Sales to Scale takes you beyond individual wins and into the mechanics of profitable, repeatable growth.\u003cbr\u003eThis is not simply a collection of tactics.\u003cbr\u003eIt is a decision system for scale.\u003cbr\u003eBuilt around TikTok Shop and applicable across social commerce, this book shows sellers, creators, affiliates, and operators how to determine what is ready to scale, what needs to be fixed first, and where additional capital can create-or destroy-value.\u003cbr\u003eInside, you'll learn how to: \u003cbr\u003e- Calculate Allowable CAC and Target CAC before increasing acquisition\u003cbr\u003e- Stress-test unit economics before scaling volume\u003cbr\u003e- Identify where revenue and profit are leaking from your funnel\u003cbr\u003e- Increase Average Order Value through structured offer design\u003cbr\u003e- Build a repeatable creative rotation system\u003cbr\u003e- Scale paid acquisition using measurable decision rules\u003cbr\u003e- Develop an affiliate system for controlled expansion\u003cbr\u003e- Track cohort retention and backend revenue\u003cbr\u003e- Model the cash-flow pressure created by growth\u003cbr\u003e- Build operational handoffs before complexity becomes a bottleneck\u003cbr\u003e- Establish Kill Switches to protect capital when assumptions fail\u003cbr\u003eAnd you won't just read about these concepts.\u003cbr\u003eYou'll work with them.\u003cbr\u003eThe book includes practical instruments such as the Unit Economics Sensitivity Map, Live Code Scale Readiness Score, Offer Stack Matrix, Funnel Leak Map, Creative Rotation System, Paid Scaling Framework, Affiliate Scale System, Cohort Retention Tracker, Cash Flow Under Growth Model, Executive Scale Dashboard, Scale Stress Test, Kill Switch Register, and the complete 90-Day Scale Lab.\u003cbr\u003eThe objective is simple: \u003cbr\u003eTurn growth from something you hope for into something you can measure, diagnose, and manage.\u003cbr\u003eBecause scaling is not simply doing more.\u003cbr\u003eIt is knowing what deserves more capital, more traffic, more inventory, and more attention-and what must be corrected before expansion.\u003cbr\u003eYou've learned how sales are created.\u003cbr\u003eNow learn how a sales system is built to scale.\u003cbr\u003eSELL → MEASURE → OPTIMIZE → SCALE\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Flavio Ribeiro Aires\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798175892360\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Flavio Ribeiro Aires","offers":[{"title":"Paperback","offer_id":50780085944575,"sku":"9798175892360","price":18.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-live-code-volume-flavio-ribeiro-aires-9798175892360","provider":"WR Book House","version":"1.0","type":"link"}