{"product_id":"the-local-yolk-john-emrich-9781502400307","title":"The Local Yolk: Beer, Backyard Chickens, and The Business of Building a Sustainable Food System","description":"\u003cp\u003eThe \"good food movement\" is swiftly sweeping across the nation, and locally sourced foods are increasingly finding their way into more markets and onto more plates-and with the demand, so, too, comes a demand for something else.\u003c\/p\u003e\u003cp\u003eThis movement is creating unavoidable cracks in local food markets' pavement, cracks that are waiting to be filled by a maverick, industry-leading business spirit.\u003c\/p\u003e\u003cp\u003eHuge gaps exist between corporate- and community-supported food sources, between industry- and nonprofit-backed farming enterprises, and within individual farmers' markets. It is in these gaps that there exists the greatest potential for new business, investment, and entrepreneurship.\u003c\/p\u003e\u003cp\u003eIn 2010, having worked in investment and corporate finance for twenty-five years, John Emrich took a leap of faith and left the corporate world to go after the potential in these gaps, and his leap proved incredibly rewarding. Trading his white collar for a T-shirt, he achieved financial success and helped numerous urban homesteaders thrive with his business, Backyard Chicken Run, and realized an emotional fulfillment he could never have achieved in any corporate office.\u003c\/p\u003e\u003cp\u003eJohn shares his story and the stories of others in this truly inspiring collection.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Emrich\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1502400308\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781502400307\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d","brand":"John Emrich","offers":[{"title":"Paperback","offer_id":44124257878271,"sku":"9781502400307","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fac2ccf9-3776-4102-8885-8496ef8a3a91.jpg?v=1687435686","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-local-yolk-john-emrich-9781502400307","provider":"WR Book House","version":"1.0","type":"link"}