{"product_id":"the-long-conversation-o-lorenzo-9780230297883","title":"The Long Conversation: Maximizing Business Value from Information Technology Investment","description":"For many years companies have been investing in enterprise systems and IT initiatives but they are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e O. Lorenzo,P. Kawalek,G. González\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230297889\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230297883\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 149\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 0.60d","brand":"O. Lorenzo","offers":[{"title":"Hardcover","offer_id":47420616704255,"sku":"9780230297883","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_12176d01-41e4-437f-a8b0-94e47effa384.jpg?v=1761526196","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-long-conversation-o-lorenzo-9780230297883","provider":"WR Book House","version":"1.0","type":"link"}