{"product_id":"the-long-game-linda-schalk-9798285477297","title":"The Long Game: How African brands can win with strategy, culture and staying power","description":"In a world obsessed with quick wins and viral moments, The Long Game offers a different perspective: a bold, research-backed manifesto for African brands ready to build lasting influence. \u003cp\u003e\u003c\/p\u003eWritten for corporate leaders, marketers, investors, and forward-thinking entrepreneurs, this groundbreaking book explores what it truly takes to grow iconic brands across Africa and other emerging markets-through strategy, culture, and resilience. \u003cp\u003e\u003c\/p\u003eDrawing on over 400 pages of original analysis, Harvard-style referencing, and vivid case studies from South Africa, Nigeria, Kenya, Ghana, Egypt, and beyond, author Linda Schalk unpacks: \u003cp\u003e\u003c\/p\u003eWhy many African brands fail to scale-and how a long-term mindset changes everything \u003cp\u003e\u003c\/p\u003eThe power of cultural intelligence in shaping authentic brand identities \u003cp\u003e\u003c\/p\u003eHow to blend digital transformation with local relevance \u003cp\u003e\u003c\/p\u003eThe role of storytelling, trust, and shared values in winning customer loyalty \u003cp\u003e\u003c\/p\u003eWhat investors, CMOs, and founders need to know about Africa's next brand revolution \u003cp\u003e\u003c\/p\u003eWhether you're navigating a township-to-boardroom brand journey or leading a multinational expansion into Africa, The Long Game is your blueprint for building with purpose-and staying power. \u003cp\u003e\u003c\/p\u003eSerious. Strategic. Rooted in Africa. This is not just a business book. It's a call to play-and win-the long game.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Linda Schalk\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798285477297\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.39d","brand":"Linda Schalk","offers":[{"title":"Paperback","offer_id":48801038369023,"sku":"9798285477297","price":15.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-long-game-linda-schalk-9798285477297","provider":"WR Book House","version":"1.0","type":"link"}