{"product_id":"the-longevity-lie-chiaretto-calze-9798254060512","title":"The Longevity Lie: Why One-Size-Fits-All medicine is failing and how precision medicine can save your life","description":"Most of what you have been told about living longer is a lie sold by the pound.\u003cp\u003eEvery year, millions of people spend billions on supplements, protocols and diets that promise to slow ageing. \u003cb\u003eMost have never been tested in humans. Some have been tested and failed. A few are dangerous.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE LONGEVITY LIE\u003c\/b\u003e dismantles the anti-ageing industry and follows the evidence to the only approach that holds up: \u003cb\u003eprecision medicine\u003c\/b\u003e, care built around your biology instead of a marketing funnel.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWritten by a healthcare insider, not a guru.\u003c\/b\u003e Chiaretto Calò is the CEO of a Swiss healthcare group that runs a medical centre and home-care services in Lugano. Son and brother of physicians, he spent a decade analysing medical innovation with the tools of finance: who funds a claim, who profits from it, and what survives when you read the trial instead of the press release. He has no supplement to sell you.\u003c\/p\u003eInside this book you will discover: \u003cul\u003e\n\u003cli\u003eWhy the \u003cb\u003eBlue Zones\u003c\/b\u003e may be a statistical artefact, and how a researcher won an Ig Nobel Prize showing that longevity hotspots track bad record-keeping, not good health.\u003c\/li\u003e\n\u003cli\u003eWhy the same drug that saves one life can kill another, and how a simple \u003cb\u003epharmacogenomic test\u003c\/b\u003e tells you which category you are in before you swallow the first pill.\u003c\/li\u003e\n\u003cli\u003eHow the \u003cb\u003eNumber Needed to Treat\u003c\/b\u003e exposes the dirty secret of blockbuster medicine: for many drugs you must treat more than a hundred people for one to benefit. The other ninety-nine get only the side effects.\u003c\/li\u003e\n\u003cli\u003eHow \u003cb\u003edigital twins\u003c\/b\u003e are turning medicine from guesswork into engineering, and how one patient avoided open-heart surgery when his virtual avatar showed what no standard test could.\u003c\/li\u003e\n\u003cli\u003eYour first \u003cb\u003e90 days of precision longevity\u003c\/b\u003e: concrete actions, red flags for fake personalisation, and a method to calculate your Biological Return on Investment.\u003c\/li\u003e\n\u003c\/ul\u003eThis book is for you if: \u003cul\u003e\n\u003cli\u003eYour supplement shelf has grown faster than your confidence that any of it works.\u003c\/li\u003e\n\u003cli\u003eYou have been told your bloodwork is normal and you still do not feel well.\u003c\/li\u003e\n\u003cli\u003eYou want to understand \u003cb\u003ehealthspan\u003c\/b\u003e, \u003cb\u003ebiological age\u003c\/b\u003e and \u003cb\u003epersonalised medicine\u003c\/b\u003e without a biology degree.\u003c\/li\u003e\n\u003cli\u003eYou are tired of longevity advice that changes with every new podcast.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a book against the desire to live longer. It is a book against longevity sold by the pound. No jargon and no protocol to buy at the end: 330 pages of evidence, sources and argument, so you can decide for yourself.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you have ever wondered whether your supplement shelf is buying you years or just expensive urine, start here.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chiaretto Calò\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798254060512\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/23\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 350\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.73d","brand":"Chiaretto Calò","offers":[{"title":"Paperback","offer_id":50665470230783,"sku":"9798254060512","price":19.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-longevity-lie-chiaretto-calze-9798254060512","provider":"WR Book House","version":"1.0","type":"link"}