{"product_id":"the-lost-art-of-giving-frank-t-ziede-9781774586693","title":"The Lost Art of Giving a $#!+: Why Caring About Customers Pays Off","description":"\u003cp\u003e\u003cstrong\u003eWhat if caring was your greatest competitive advantage?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery year, disengaged employees cost the global economy over $400 billion in lost productivity. In The Lost Art of Giving a $#!+, a training manual for those in the sales and service industry to care about their customers, professional trainer and facilitator Frank \"FTZ\" Ziede makes a bold claim: it actually pays to care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on two decades of experience training thousands of people across some of America's most recognizable brands, FTZ has seen how positivity, gratitude, and genuine engagement transform teams. His \"positivity as a business strategy\" approach offers a practical toolkit to reignite motivation, rebuild morale, and remind people why their work matters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough real-world stories, data-driven insights, and a refreshingly direct style, FTZ shows you how appreciation fuels performance-and how attitude impacts not just loyalty and profitability, but also mental and physical well-being. The Lost Art of Giving a $#!+ is for anyone ready to hit reset, rediscover purpose, and start showing up like they actually care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePerfect for fans of Will Guidara's Unreasonable Hospitality and Simon Sinek's Leaders Eat Last, The Lost Art of Giving a $#!+ delivers a jolt of optimism and a blueprint for turning everyday service into a meaningful act of leadership-because in business and in life, it pays to give a $#!+.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank T. Ziede\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 177458669X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774586693\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Two Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.35d","brand":"Frank T. Ziede","offers":[{"title":"Paperback","offer_id":48659830178047,"sku":"9781774586693","price":17.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-lost-art-of-giving-frank-t-ziede-9781774586693","provider":"WR Book House","version":"1.0","type":"link"}