{"product_id":"the-man-who-lied-to-clifford-nass-9781617230042","title":"The Man Who Lied to His Laptop: What We Can Learn About Ourselves from Our Machines","description":"\u003cb\u003eCounterintuitive insights about building successful relationships- based on research into human-computer interaction. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eBooks like \u003ci\u003ePredictably Irrational\u003c\/i\u003e and \u003ci\u003eSway\u003c\/i\u003e have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers. \u003cp\u003e\u003c\/p\u003eBased on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings. \u003cp\u003e\u003c\/p\u003eThis fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that: \u003cul\u003e\n\u003cli\u003eMixing criticism and praise is a wildly ineffective method of evaluation\u003c\/li\u003e\n\u003cli\u003eFlattery works-even when the recipient knows it's fake\u003c\/li\u003e\n\u003cli\u003eIntroverts and extroverts are each best at selling to one of their own\u003c\/li\u003e\n\u003c\/ul\u003eNass's discoveries provide nothing less than a new blueprint for successful human relationships.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Clifford Nass, Corina Yen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1617230049\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781617230042\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.70d","brand":"Clifford Nass","offers":[{"title":"Paperback","offer_id":43939239002367,"sku":"9781617230042","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1311e3ae-2f1f-4142-9daf-11bb192340d4.jpg?v=1681440322","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-man-who-lied-to-clifford-nass-9781617230042","provider":"WR Book House","version":"1.0","type":"link"}