{"product_id":"the-man-who-saved-the-chase-morsey-jr-9781492357339","title":"The Man Who Saved the V-8: The Untold Stories of Some of the Most Important Product Decisions in the History of Ford Motor Company","description":"\u003cp\u003eWhen Chase Morsey Jr. joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history.\u003c\/p\u003e \u003cp\u003eMorsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. He sees it as his sole mission to talk them out of it. In \u003ci\u003eThe Man Who Saved the V-8\u003c\/i\u003e, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang.\u003c\/p\u003e \u003cp\u003e\"To this day, I have no idea how a young, newly hired manager like myself...had the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong,\" Morsey says. \"But that is exactly what I did.\"\u003c\/p\u003e The twenty-nine-year-old executive embarks on massive market research. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry. \u003ci\u003eThe Man Who Saved the V-8\u003c\/i\u003e tells the story of his successes and lessons learned.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chase Morsey Jr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1492357332\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781492357339\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.34d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 04\/15\/2014\u003cbr\u003e\u003ci\u003eKirkus Best Indie Books\u003c\/i\u003e 01\/01\/2015 pg. 41","brand":"Chase Morsey Jr","offers":[{"title":"Paperback","offer_id":43996273443071,"sku":"9781492357339","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f0e8b34f-f7ba-4c96-936f-c3766fb47164.jpg?v=1683340742","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-man-who-saved-the-chase-morsey-jr-9781492357339","provider":"WR Book House","version":"1.0","type":"link"}