{"product_id":"the-mana-of-mass-society-william-mazzarella-9780226436258","title":"The Mana of Mass Society","description":"\u003cbr\u003e We often invoke the \"magic\" of mass media to describe seductive advertising or charismatic politicians. In \u003ci\u003eThe Mana of Mass Society\u003c\/i\u003e, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? \u003cp\u003e\u003c\/p\u003e Mazzarella reconsiders the concept of \"mana,\" which served in early anthropology as a troubled bridge between \"primitive\" ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that energizes a revolutionary crowd, a consumer public, or an art encounter? At the intersection of anthropology and critical theory, \u003ci\u003eThe Mana of Mass Society\u003c\/i\u003e brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Mazzarella\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 022643625X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780226436258\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Chicago Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/24\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 0.60d","brand":"William Mazzarella","offers":[{"title":"Paperback","offer_id":48086410887423,"sku":"9780226436258","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_92fde7b5-ee74-4b09-9f09-dd3919965683.jpg?v=1769094514","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-mana-of-mass-society-william-mazzarella-9780226436258","provider":"WR Book House","version":"1.0","type":"link"}