{"product_id":"the-managers-guide-to-distribution-chuck-west-9780071428682","title":"The Manager's Guide to Distribution Channels","description":"\u003cp\u003eChannel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. \u003ci\u003eThe Manager's Guide to Distribution Channels \u003c\/i\u003eprovides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Linda Gorchels, Edward J. Marien, Chuck West\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071428682\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071428682\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.24w x 0.95d","brand":"Linda Gorchels","offers":[{"title":"Hardcover","offer_id":43992850006271,"sku":"9780071428682","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5deed5c0-a0ae-4a32-83c1-89c52012c226.jpg?v=1683321156","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-managers-guide-to-distribution-chuck-west-9780071428682","provider":"WR Book House","version":"1.0","type":"link"}