{"product_id":"the-market-research-toolbox-edward-f-mcquarrie-9781412991735","title":"The Market Research Toolbox: A Concise Guide for Beginners","description":"In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview\u003ci\u003e \u003c\/i\u003efor busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward F. McQuarrie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412991730\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412991735\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2012\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 12\/01\/2011 pg. 81","brand":"Edward F. McQuarrie","offers":[{"title":"Hardcover","offer_id":44064641745151,"sku":"9781412991735","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c33d565e-0e1a-43a5-bac2-cf3768d2c889.jpg?v=1685396681","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-market-research-toolbox-edward-f-mcquarrie-9781412991735","provider":"WR Book House","version":"1.0","type":"link"}