{"product_id":"the-market-value-process-alan-s-cleland-9780787902759","title":"The Market Value Process: Bridging Customer \u0026 Shareholder Value","description":"Discover a unique, cross-functional approach to developingstrategy \u003cp\u003e\u003c\/p\u003e Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan S. Cleland,Albert V. Bruno\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0787902756\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780787902759\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.56h x 7.33w x 0.96d","brand":"Alan S. Cleland","offers":[{"title":"Hardcover","offer_id":48438005825791,"sku":"9780787902759","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8124034b-ae6a-465a-8804-d8cece3a52c9.jpg?v=1777168157","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-market-value-process-alan-s-cleland-9780787902759","provider":"WR Book House","version":"1.0","type":"link"}