{"product_id":"the-marketing-audit-orlando-skelton-9781329190511","title":"The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth","description":"Marketing in the 21st century has become a challenging endeavor for small business owners. One thought leader described the new environment as follows, \"There is a huge evolution in the world of marketing as traditional forms of media are decreasing in effectiveness and are being replaced by new media.\" In a recent survey by a team of researchers, two-thirds of survey respondents (business owners) felt they were overwhelmed by advertising services that had little or no relevance to their daily marketing and sales needs. At the same time, the introduction of new technologies such as digital video recorders, smartphones, video-on-demand, online webcasting, and social media has allowed consumers the ability to bypass advertising messages based upon their personal preferences rendering current accounting and marketing audit activities ineffective.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Orlando Skelton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1329190513\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781329190511\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 42\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.10d","brand":"Orlando Skelton","offers":[{"title":"Paperback","offer_id":48444548251903,"sku":"9781329190511","price":12.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d998794-e26a-45d7-bd3a-e93dad04e256.jpg?v=1777213002","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-audit-orlando-skelton-9781329190511","provider":"WR Book House","version":"1.0","type":"link"}