{"product_id":"the-marketing-campaign-playbook-sharon-lee-thony-9798338172018","title":"The Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners","description":"\u003cp\u003eAre you ready to take your marketing campaigns to the next level?\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet the playbook for proven strategies and real-world insights to create marketing campaigns that drive lasting growth and measurable results.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners\u003c\/i\u003e is your essential resource for creating marketing campaigns that drive real results. Whether you're an entrepreneur launching your first campaign, a marketer refining your skills, or a small business owner looking to scale your brand, this book is designed to help you succeed.\u003c\/p\u003e\u003cp\u003eWritten by Sharon Lee Thony-an industry expert with over 20 years of experience working with global brands and scaling her own successful digital marketing agency-this playbook is packed with proven strategies, actionable insights, and real-world examples from some of the world's top brands, including Dove, Airbnb, Dollar Shave Club, and Netflix.\u003c\/p\u003e\u003cp\u003eUnlike other marketing books, \u003ci\u003eThe Marketing Campaign Playbook\u003c\/i\u003e isn't just theory. It's a step-by-step guide filled with practical advice and real-world case studies you can apply right away. Learn how Dove's \"Real Beauty\" campaign reshaped a global brand, how Airbnb's \"We Accept\" campaign built trust and inclusion, and how Dollar Shave Club leveraged budget-conscious strategies to disrupt an industry. With insights from industry leaders and experts, you'll gain the tools to create high-performing campaigns that convert and drive lasting growth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside, you'll discover: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProven frameworks for crafting marketing campaigns that attract and retain customers\u003c\/li\u003e\n\u003cli\u003eStrategies for content creation, social media, SEO, and email marketing\u003c\/li\u003e\n\u003cli\u003eTools to manage budgets, optimize campaigns, and measure success\u003c\/li\u003e\n\u003cli\u003eReal-world case studies from top brands like Dove, Airbnb, and Dollar Shave Club\u003c\/li\u003e\n\u003cli\u003eInsights from industry experts that have shaped successful, results-driven campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're just starting out or ready to take your marketing to the next level, \u003ci\u003eThe Marketing Campaign Playbook\u003c\/i\u003e will equip you with everything you need to build campaigns that convert and sustain your business growth.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sharon Lee Thony\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798338172018\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.22d","brand":"Sharon Lee Thony","offers":[{"title":"Paperback","offer_id":46739174654207,"sku":"9798338172018","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aebddff9-05b7-455f-8004-f8ca5084e575.jpg?v=1743277436","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-campaign-playbook-sharon-lee-thony-9798338172018","provider":"WR Book House","version":"1.0","type":"link"}