{"product_id":"the-marketing-edge-for-filmmakers-russell-schwartz-9781138088924","title":"The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release","description":"\u003cp\u003eWritten for working and aspiring filmmakers, directors, producers and screenwriters, \u003ci\u003eThe Marketing Edge for Filmmakers \u003c\/i\u003ewalks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.\u003c\/p\u003e\u003cp\u003eIn this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, \u003ci\u003eThe Marketing Edge for Filmmakers \u003c\/i\u003eoffers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Russell Schwartz, Katherine MacDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138088927\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138088924\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 302\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.70d","brand":"Russell Schwartz","offers":[{"title":"Paperback","offer_id":43924180828415,"sku":"9781138088924","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_fbca4129-802a-44b0-9030-1baf72a59302.jpg?v=1681068947","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-edge-for-filmmakers-russell-schwartz-9781138088924","provider":"WR Book House","version":"1.0","type":"link"}