{"product_id":"the-marketing-gurus-chris-murray-9781591845928","title":"The Marketing Gurus: Lessons from the Best Marketing Books of All Time","description":"\u003cb\u003eIndispensable summaries of the best marketing books of our time\u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003eSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNow Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. \u003ci\u003eThe Marketing Gurus\u003c\/i\u003e distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWho are the gurus? They include: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e - \u003cb\u003eGuy Kawasaki \u003c\/b\u003eon \u003ci\u003eHow to Drive Your Competition Crazy\u003c\/i\u003e \u003cbr\u003e - \u003cb\u003eGeoffrey Moore \u003c\/b\u003eon marketing high technology, in \u003ci\u003eCrossing the Chasm.\u003c\/i\u003e \u003cbr\u003e - \u003cb\u003eJack Trout \u003c\/b\u003eon how companies can help their products stand above the crowd, in \u003ci\u003eDifferentiate or Die.\u003c\/i\u003e \u003cbr\u003e - \u003cb\u003eRegis McKenna \u003c\/b\u003eon the changing role of the customer, in the classic \u003ci\u003eRelationship Marketing\u003c\/i\u003e. \u003cbr\u003e - \u003cb\u003ePhilip Kotler\u003c\/b\u003e on the concept of \u003ci\u003eLateral Marketing\u003c\/i\u003e, which helps companies avoid the trap of market fragmentation. \u003cbr\u003e - \u003cb\u003eSeth Godin \u003c\/b\u003eon how to create a \u003ci\u003ePurple Cow\u003c\/i\u003e that will take off through word of mouth. \u003cbr\u003e - \u003cb\u003eLisa Johnson and Andrea Learned \u003c\/b\u003eon marketing to women in \u003ci\u003eDon't Think Pink.\u003c\/i\u003e \u003cbr\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe collective wisdom contained in \u003ci\u003eThe Marketing Guru\u003c\/i\u003e can help any marketer on his or her journey to becoming a marketing guru.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003ewww.summary.com\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Murray, Soundview Executive Book Summaries\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591845920\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591845928\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 6.01w x 0.76d","brand":"Chris Murray","offers":[{"title":"Paperback","offer_id":46739047121151,"sku":"9781591845928","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c2116313-ee59-460e-9994-b63e3142e695.jpg?v=1743277047","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-gurus-chris-murray-9781591845928","provider":"WR Book House","version":"1.0","type":"link"}